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About our Team

The Full Story

PSQUARE Hospitality Group is a Chicago based restaurant management group, with a successful track record of over 20 years history in operations, restaurant management, and ownership in the restaurant and design industry.  The hands on approach of the Executive Team, including Li P Zeng (President Officer, Business Development, Construction and Design), Wei P Law (Executive Vice President, Business Relations, Management), and Cherie Cheung (Chief Financial Officer, Events, and Management), along with the veteran management team, spans the entire hospitality cycle.

The accomplished team of professionals offers a focused approach in operations, sales, marketing, inventory control, revenue management, food and beverage, real estate, and development relations.  Our goal is to provide the utmost support designed for substantial revenue growth.  We use our proficient and expert team in the hospitality industry to provide maximum profitability for the bottom line.

The flagship restaurant, Niu Japanese Fusion Lounge, is located steps away from the elegant Gold Coast and famed Magnificent Mile, the iconic Navy Pier, and right next door to the 21-screen AMC movie theaters.  Opened in 2007, Niu immediately became the neighborhood's favorite dining destination.

In 2014, Niu B Sushi & Noodle Bar opened in the chic, urban renewal South Loop neighborhood, boasting of incredible views of Lake Michigan, Grant Park, Soldier Field, and is in close proximity to the McCormick's convention center.

The first Shang Noodle & Chinese opened in 2017 and is situated in the high net-worth suburb of Downtown Evanston with the backdrop of the prestigious Northwestern University.  With the successful business model of its first location, Shang Noodle has expanded two more locations in Streeterville Chicago and South Loop Chicago.  

Over the past 20 years, competing among some of Chicago's most notable Asian restaurants, through economic challenges, we have produced consistent milestones of success through our leadership roles.  Our philosophy is based on the solid foundations of exceptional and consistent service, quality, and gracious hospitality.  Welcome to our restaurants.

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